OUR MISSION / VISON
Trulieve’s mission is to provide the highest level of cannabis products and customer experience through authentic and reciprocal relationships. We are proud to have grown into the leading medical cannabis company in the state of Florida, and as a Multi-State Operator (MSO), are building our operations in Massachusetts, Connecticut, California, and beyond to be the leading customer-focused cannabis brand in the United States, with depth in the markets we choose to operate in. We will continue to apply that mission to the larger communities we serve, people we employ, and the policies we implement.
WHO WE SERVE
Our family of Trulievers is growing by the day. Much like our home state of Florida, our patients and customers are diverse and of all backgrounds and circumstances. Our products can help people manage chronic pain, alleviate symptoms of PTSD, treat mental health conditions, and improve quality of life for those with autoimmune and other debilitating medical conditions. We strive to bring the relief needed in a product you can trust. Find out more about our patient resources here.
WHO WE ARE
Trulieve is One Team - From our budtenders to our board members and our cultivators to our CEO, Trulieve is one team, dedicated to providing the highest level of cannabis products and customer experience. We are committed to fostering a diverse, inclusive and representative workplace, where everyone feels respected and where their work is valued. Learn more about our diversity, equity and inclusion initiatives here.
Trulieve is Passionate - Our patients and staff each have their own personal and emotional connection with cannabis. We share that passion in creating products and a personalized customer experience that is designed to help each individual find the best product for them. Our knowledgeable staff in our dispensaries and our call centers are always willing to share their expertise and help customers understand what options are right for them.
Trulieve is a Trusted Leader - Trulieve believes transparency fosters trust, which is why Trulieve has the most comprehensive lab testing in Florida and each Trulieve product has a third-party lab report that can be found in our searchable test results database.
Trulieve is Innovative - Customer preferences are rapidly evolving, and we are constantly expanding our offering of quality cannabis products to meet your needs. Our focus on product quality, along with exceptional service, is what fuels us as well as looking to research and develop new offerings to bring relief you can rely on.
Trulieve is Committed - We are committed—to our patients and customers, our employees, our investors, our communities—to everyone who makes Trulieve the company that it is. We believe it is our responsibility to not only serve each of our customers but also the communities that we are a part of.
That’s why we have worked to establish meaningful partnerships that support organizations working to build communities and improve lives, invest in underserved communities, source local materials and labor wherever possible, and be a good neighbor and partner everywhere that we operate. Read more about our community impact initiatives.
Our leadership team has deep traditional business backgrounds and is now applying their expertise in finance, supply chain, logistics, marketing, and CPG to create best practices in the cannabis industry. Meet our executive team here.
The Trulieve team is over 3,800 members strong, and our experiences span every industry and background imaginable. Many first came to Trulieve as customers and are now applying their knowledge and passion to building the company and advancing their careers in this fast-growing industry.
As we continue to grow, we are adding committed and passionate team members at all levels within the company.